Who We Are
Label By Awani is a contemporary Indian fashion label dedicated to designing trendy, unique silhouettes exclusively for plus-size women. We are here to redefine what plus-size fashion looks like — bold, beautiful, and unapologetically stylish.
Our Vision
We believe that every woman, regardless of her size, deserves to wear clothing that makes her feel powerful and confident. Label By Awani was built to fill a gap in the fashion industry — to create designs that are not just "adjusted" for plus-size women, but are crafted from the ground up with them in mind.
What Makes Us Different
Designed for Plus-Size – Every silhouette, cut, and fabric is chosen keeping the plus-size body in mind — for comfort, fit, and style.
Inclusive by Design – We don't do afterthought sizing. Our collections are built for curves, celebrating them at every step.
Rooted in Indian Craft – Inspired by the richness of Indian textiles and the vibrant culture of Jaipur, our pieces blend tradition with modern aesthetics.
Expressive & Bold – Fashion that lets you show up as your truest, most confident self.
Our Story
Based in Jaipur, Rajasthan, Label By Awani was born from a passion for inclusive fashion and a deep understanding of how underserved the plus-size segment has been in Indian fashion. We set out to change that — one beautifully designed piece at a time. Our collections draw from India's vibrant colours, rich fabrics, and timeless traditions, reimagined for the modern plus-size woman.
Get in Touch
We'd love to connect with you! Reach out to us at lablebyawani@gmail.com or follow us on Instagram @labelbyawani for our latest collections and updates.